28 years of age, Hungarian living between Budapest and Amsterdam.

My story with blogging started in 2009, I retired after several award nominations, a published book, and two clothing brands. I was working as a writer and editor for a women’s magazine, blogging, and running my clothing line on the side. I’m a fashion styling graduate and a lifelong fan of this method of self-expression. I made the decision to stick to this industry when I was five years old. In 2014 I took a big leap, packed up my life to find my place in the world, and ended up traveling for 2,5 years. I visited four continents and lived on three of them, learning and observing.

Without a clothing budget and only one suitcase’s worth of pieces for long months, I was forced to be creative. I discovered resale platforms and thrift markets, outlets and ridiculous sales of local and big brands, and after extensive research about the present of the garment industry, it became a lifestyle.

As a style blogger I felt the constant pressure of showing new items several times a week, and I was blogging in a country where making a living through sponsored posts is not an option. All I could afford was high street and I gladly accepted cheap polyester bribes from the huge Korean and Chinese online boutiques. I constantly felt like I have to pretend I’m someone more and something else, while stalking the industry standard on Instagram, which is jet-setting in designer from head to toe. It took me a long time to realize that genuine content is what it takes to attract an audience, and that’s hard to produce in the middle of an identity crisis. I’ve spent six months without social media, just discovering myself, before I decided to create this blog.

About the illustrations: They are all hand drawn by me. I studied classical drawing for ten years after school, before converting to digital painting and coming back to classic after ten years – find my art Instagram profile here.

DISCLAIMER: I have to point out that this isn’t a straight edge ethical blog. This is a flexible nudge in the direction of sustainability, a realistic picture of all the little things we can do to transform our consumption hunger into creativity. I do shop in multi-billion dollar companies, I do buy things I wear once or twice, but I’m doing my best to make even these a conscious and justified decision. Sometimes it doesn’t work, but oh well. It’s important for me to say that the reason I stand by sales and outlet shopping is because firstly – it doesn’t become statistics to support even faster fashion, and secondly because it is a great option to calmly and composedly fetch quality items we couldn’t normally afford to serve us well.


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